1. Digital Strategy & Campaign Management
- Develop and execute a comprehensive digital marketing strategy aligned with Dat Bike's brand goals and business objectives.
- Plan, execute, and optimize campaigns across key channels, including: Email marketing, Social media platforms, Display advertising, SEO/SEM
- Oversee campaign budgets to maximize ROI while meeting brand objectives.

2. Performance Analysis & Optimization
- Measure and analyze the performance of all digital marketing campaigns against KPIs (e.g., store test rides, website traffic, conversions, ROI).
- Use advanced data analysis to identify trends, uncover opportunities, and refine strategies for better performance.
- Design and execute A/B tests and conversion experiments to continuously improve key metrics.
- Evaluate customers behavior across digital channels and touchpoints, leveraging insights to enhance user journeys and optimize engagement.
- Create detailed reports and dashboards to communicate performance insights to stakeholders.

3. Collaboration & Stakeholder Management
- Coordinate and manage partnerships with agencies and external vendors to execute campaigns effectively.
- Evaluate emerging technologies and propose innovative solutions for digital growth.

4. Content & Social Media Management
- Design, build, and maintain an engaging social media presence.
- Collaborate with internal teams to create compelling content for various platforms, ensuring brand consistency and high user engagement.
- Develop creative growth strategies to enhance brand visibility and user acquisition.